OUR EXPERTISE
Artificial Intelligence
Headed by:
Head of AI
Simon Greenman
Simon Greenman has over 25 years of global strategic and operational expertise in artificial intelligence and digital innovation. He co-founded one of the first AI and internet companies, MapQuest. He is a partner at Best Practice AI, advising executives on AI strategy, technology, and governance. He played a pivotal role in the World Economic Forum’s Global AI Council, focused on the global adoption of safe AI, as a key contributor to their Board, C-Suite, Risk and Procurement toolkits for AI leadership. Simon is a frequent keynote speaker on the topic of AI and has presented at the BBC, Harvard Business School, Samsung, the 10th Circuit Court of Appeals, the Young Presidents Organisation (YPO) and many other global organisations.
Simon spent over a decade as Chief Digital Officer leading digital transformations of PE owned directory companies and worked with brand companies like HomeAdvisor, Bowers & Wilkins, AOL, and Accenture.
Simon is deeply embedded in the UK’s startup scene as the President (Emeritus) of the Harvard Business School Alumni Angels of the UK and advisor to VC firms. He holds an MBA from Harvard Business School and a BA in Computing and Artificial Intelligence from the University of Sussex.
AI is not just a tool – it is a catalyst for transformation. Those who embrace it strategically will redefine industries, unlock new growth, and build lasting competitive advantage
Leaders today face an unprecedented pace of technological change that is fundamentally reshaping industries, jobs, and society. Artificial intelligence is not just another technology—it represents a paradigm shift in how businesses, economies, and governments operate.
The rapid acceleration of AI – driven by exponential advancements, massive capital investments by hyperscalers, and swift adoption – is unlocking immense opportunities. However, it also presents critical challenges in operations, governance, ethics, and strategy.
To stay ahead, leaders must embrace AI as a strategic advantage, not just a tool. Those who approach AI with the right strategy and embrace an incremental plan of experimentation and rapid implementation will redefine industries, unlock new growth, and build lasting competitive advantage.
The cost of expertise is falling, and AI is reshaping knowledge-based work
Leaders must act now to harness AI for strategic advantage or risk being left behind. New capabilities, such as Large Language Models (LLMs), are dramatically reducing the cost of expertise, enabling AI to automate and augment knowledge-based activities. This shift will fundamentally reshape decision-making, productivity, and innovation. Organisations that fail to act now risk falling behind as competitors harness AI for efficiency, agility, and market leadership.
Independent Economics offers a 360˚ view and expertise to help guide companies on their AI and technology journey
We help executives and boards navigate the opportunities and risks of AI adoption, ensuring they stay competitive while addressing critical challenges such as responsible AI governance, and AI’s broader societal impact. Our team delivers practical, evidence-based guidance to help organisations deploy AI and emerging technologies in alignment with their strategic objectives, enhance operational performance, and mitigate risks.
We advise clients on:
- AI Strategy & Planning. Developing commercially viable AI strategies tailored to business objectives, ensuring measurable impact and long-term success.
- AI & Digital Transformation. Embedding AI into business operations to drive efficiency, enhance decision-making, and unlock new competitive advantages.
- AI in Workforce & Automation. Assessing AI’s impact on jobs and skills, and crafting workforce strategies to help organisations adapt and thrive in an AI-driven world.
- AI Education & Literacy. Equipping executives, boards, and employees with the knowledge to understand, evaluate, and effectively leverage AI for informed decision-making.
- AI & Sustainability. Leveraging AI and emerging technologies to accelerate decarbonisation, optimize energy efficiency, and support sustainability goals.
- AI Governance, Regulation and Risk Management. Establishing robust governance frameworks that ensure AI initiatives align with regulatory requirements, ethical considerations, and corporate responsibility.
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